popy.rocks is a multi-channel commerce company operating across
online retail, marketplace channels, B2B wholesale distribution,
and e-commerce strategy across Europe.
From building and operating direct-to-consumer brands to supplying
thousands of retail outlets and consulting e-commerce companies on
growth and systems — popy.rocks operates where commerce moves fast.
01
Online Shops
We own and operate multiple direct-to-consumer online shops across
Europe, specializing in impulse-buy categories, trend products, and
niche consumer goods. Fast to market, optimized for conversion.
D2CEU-wideTrend ProductsOwn Brands
02
Marketplaces
Active across major European marketplace platforms — managing
listings, PPC campaigns, fulfilment logistics, and channel strategy
to maximize reach and margin.
AmazonKauflandOTTOMulti-Channel
03
Wholesale
B2B distribution of trend products, snacks, drinks, and specialty
goods to kiosks, gas stations, convenience stores, and shisha bars
across Europe. Fast delivery, broad catalogue.
B2B500+ SKUsEU DistributionKiosks & Gas
04
IT & Strategy
We consult e-commerce companies on growth architecture, tech stack
decisions, automation, and marketplace strategy — drawing on our
own operational experience running multi-channel commerce at scale.
E-CommerceAutomationTech StackGrowth Strategy
By the numbers
500+
500+
Active SKUs across all channels
35+
35+
Brands from USA, Japan, Korea, UK & China
17+
17+
EU countries reached
4
4
Active business divisions
About
Built by operators, not theorists.
Legalpopy.rocks EOOD
RegisteredBulgaria
OperationsEurope
FocusMulti-Channel Commerce
popy.rocks was built to move fast in categories where speed is everything.
We identify trending products before they peak, build the infrastructure
to distribute them at scale, and run the operations ourselves — no middlemen,
no theory.
Our wholesale division supplies the physical retail layer —
kiosks, gas stations, convenience stores, shisha bars — with the products their
young customers are already looking for. Our online and marketplace
operations cover the digital side.
The consulting arm exists because we learned everything the hard way.
We help other e-commerce companies avoid the same detours by advising
on systems, automation, and channel strategy from a position of
genuine operational depth.
Contact
Let's talk.
Brand collaborations, wholesale partnerships, technology consulting,
or just curious — drop us a line and the right person will get back to you.
Company registration number (EIK): 208770332 VAT identification number: BG208770332 Legal form: EOOD (Single-member limited liability company) Place of registration: Varna, Bulgaria
Responsible
Responsible for content according to applicable regulations: popy.rocks EOOD — represented by the managing director.
Dispute Resolution
We are not obliged and generally not willing to participate in dispute resolution proceedings before a consumer arbitration board.
Liability for content. The contents of this website have been created with the utmost care. However, we cannot guarantee the accuracy, completeness, or timeliness of the content. As a service provider, we are responsible for our own content on these pages in accordance with applicable law.
Liability for links. Our website may contain links to external websites of third parties over whose content we have no influence. Therefore, we cannot assume any liability for this external content.
Copyright. The content and works on these pages created by the site operator are subject to applicable copyright law. Reproduction, editing, distribution, and any form of commercialization beyond the scope of copyright law require the written consent of the respective author or creator.
Legal
Privacy Policy.
Effective as of 18 July 2026 · popy.rocks EOOD · in accordance with the EU GDPR
01
Data Controller
The data controller responsible for the processing of personal data on this website is:
This Privacy Policy describes how popy.rocks processes personal data when you visit our corporate website at web.popy.rocks. It applies exclusively to this domain. Other popy.rocks services, shops, and subsidiaries may have their own privacy policies.
We process personal data only in accordance with the EU General Data Protection Regulation (GDPR) and applicable Bulgarian data protection law.
03
Data We Collect Automatically (Server Log Files)
When you access our website, our hosting provider automatically collects and temporarily stores information that your browser transmits to us in so-called server log files. This includes:
IP address (anonymized where technically possible)
Date and time of the request
Requested URL and HTTP status code
Referrer URL
Browser type, version, and operating system
Legal basis: Art. 6(1)(f) GDPR — legitimate interest in ensuring the security, stability, and functionality of our website.
Retention: These logs are automatically deleted or anonymized after a maximum of 30 days, unless a specific security incident requires longer retention.
04
Contact by Email
If you contact us via the email address provided on this website, your email address and the content of your message will be processed for the purpose of responding to your inquiry.
Legal basis: Art. 6(1)(b) GDPR for contract-related inquiries, or Art. 6(1)(f) GDPR — our legitimate interest in handling business communication.
Retention: We retain email correspondence for as long as necessary to process your request and to comply with applicable legal retention obligations (typically up to 10 years under Bulgarian commercial and tax law).
05
Cookies
This website does not use cookies, tracking pixels, local storage, or similar technologies for analytics, advertising, or behavioural profiling.
Should we introduce optional cookies in the future, they will only be set with your explicit prior consent via a cookie consent banner, in accordance with Art. 6(1)(a) GDPR and the ePrivacy Directive.
06
Web Fonts
This website uses the typefaces Syne and DM Sans. Both are licensed under the SIL Open Font License and are self-hosted from this domain. No fonts are loaded from third-party servers, and no IP address or other personal data is transmitted to Google or any other font provider.
Legal basis: Not applicable — no personal data is processed by this feature.
07
Data Sharing & Recipients
We do not sell, rent, or trade personal data. We only share personal data in the following circumstances:
With service providers acting as data processors on our behalf (e.g. hosting, email services), bound by a Data Processing Agreement under Art. 28 GDPR
With authorities, where required by law or court order
With professional advisors (e.g. lawyers, accountants) bound by confidentiality
08
International Data Transfers
Our infrastructure is primarily located within the European Union. Where data is transferred to third countries (e.g. by upstream service providers), we ensure appropriate safeguards under Art. 44 ff. GDPR — such as an adequacy decision by the European Commission or Standard Contractual Clauses (SCC).
09
Your Rights as a Data Subject
Under the GDPR, you have the following rights regarding your personal data:
Right of access (Art. 15 GDPR) — request information on what data we hold about you
Right to rectification (Art. 16 GDPR) — correct inaccurate data
Right to erasure (Art. 17 GDPR) — request deletion of your data
Right to restriction (Art. 18 GDPR) — limit processing
Right to data portability (Art. 20 GDPR) — receive your data in a machine-readable format
Right to object (Art. 21 GDPR) — object to processing based on legitimate interests
Right to withdraw consent (Art. 7 GDPR) — where processing is based on consent, you may withdraw it at any time
To exercise these rights, contact us at support@popy.rocks. We will respond within the legal deadlines (usually within one month).
10
Right to Lodge a Complaint
You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data infringes the GDPR. The competent authority for popy.rocks EOOD is the Commission for Personal Data Protection of the Republic of Bulgaria (cpdp.bg). You may also contact the supervisory authority of your country of residence.
11
Data Security
We apply appropriate technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. This includes TLS/SSL encryption of data transmitted via our website, access controls, and regular security reviews.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
12
Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or best practices. The date at the top of this page indicates when the policy was last updated.
For questions regarding this Privacy Policy, contact us at support@popy.rocks.
Legal
General Terms & Conditions.
Effective as of 17 April 2026 · popy.rocks EOOD · Varna, Bulgaria
01
Scope & Applicability
These General Terms and Conditions ("Terms") apply to all business relationships, services, and deliveries between popy.rocks EOOD, Sofroniy Vrachanski 8, 9000 Varna, Bulgaria, registered under EIK 208770332 (hereinafter "popy.rocks", "we", "us") and its business customers, partners, and suppliers (hereinafter "Client").
These Terms apply exclusively. Conflicting, deviating, or supplementary terms of the Client shall not become part of the contract unless expressly accepted in writing. Our services are directed at businesses (B2B) only, not at consumers.
02
Services
popy.rocks operates across four divisions: direct-to-consumer online shops, marketplace operations, B2B wholesale distribution, and e-commerce consulting & IT strategy.
The specific scope, deliverables, timelines, and pricing for any engagement shall be defined in an individual written agreement, order confirmation, offer, or statement of work. Where no specific agreement has been concluded, these general Terms apply.
03
Conclusion of Contract
All offers made by popy.rocks are non-binding and subject to change unless expressly designated as binding in writing. A contract is concluded upon our written confirmation of the Client's order, or upon the commencement of the agreed service.
Verbal agreements require written confirmation by popy.rocks to be legally effective.
04
Prices & Payment
All prices are quoted in Euro (EUR) and are exclusive of statutory VAT unless expressly stated otherwise. For intra-EU B2B transactions, the reverse-charge mechanism applies where legally required.
Invoices are payable within 14 days of the invoice date without deduction, unless otherwise agreed in writing. In case of late payment, statutory default interest shall apply. We reserve the right to claim further damages caused by delay.
For wholesale orders, payment shall be made in advance unless a credit limit has been agreed in writing.
05
Delivery & Performance
Delivery dates and performance deadlines are non-binding unless expressly confirmed in writing as binding. Partial deliveries are permitted to a reasonable extent. The risk of accidental loss passes to the Client upon handover to the carrier or, for services, upon delivery of the agreed result.
Force majeure events, supply chain disruptions, and circumstances beyond our reasonable control (including but not limited to strikes, natural disasters, pandemics, and official orders) release us from performance obligations for the duration of such events.
06
Retention of Title
Goods delivered by popy.rocks remain our property until full payment of the purchase price has been received. The Client is entitled to resell the goods in the ordinary course of business, but hereby assigns to us any resulting claims against its own customers up to the amount of our outstanding invoice.
07
Warranty
The Client must inspect the goods or service deliverables without undue delay upon receipt and notify us in writing of any defects. Obvious defects must be reported within 7 days; hidden defects without undue delay after discovery.
In case of a justified defect notification, we shall, at our choice, remedy the defect or deliver a replacement. Further claims are governed by statutory law, subject to the liability limitations in Article 08.
08
Liability
popy.rocks shall be liable without limitation for damages caused intentionally or by gross negligence, for damages resulting from injury to life, body, or health, and in cases where liability is mandatory by statutory law.
For damages caused by simple negligence, liability is limited to the foreseeable damage typical for the type of contract, and only applies where material contractual obligations ("cardinal duties") are breached.
Any further liability — in particular for indirect damages, loss of profit, loss of data, or consequential damages — is excluded to the extent permitted by law.
09
Intellectual Property
All intellectual property rights in materials, concepts, code, designs, and strategies developed by popy.rocks remain our property unless expressly transferred in writing. Upon full payment, the Client receives a non-exclusive, non-transferable right to use the delivered work product for its intended internal business purpose.
Trademarks, logos, and brand names of popy.rocks and its divisions may not be used by the Client without prior written consent.
10
Confidentiality
Both parties agree to treat as confidential all information disclosed in the course of the business relationship that is marked as confidential or that a reasonable business person would understand to be confidential. This obligation survives the termination of the contract for a period of three (3) years.
11
Data Protection
popy.rocks processes personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Bulgarian data protection law. Where we process personal data on behalf of the Client, a separate Data Processing Agreement shall be concluded.
12
Governing Law & Jurisdiction
These Terms and all contracts concluded on their basis are governed by the laws of the Republic of Bulgaria, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).
The exclusive place of jurisdiction for all disputes arising from or in connection with these Terms shall be Varna, Bulgaria, provided the Client is a business, a legal entity under public law, or a special fund under public law.
13
Final Provisions
Should any provision of these Terms be or become invalid, the validity of the remaining provisions shall remain unaffected. The invalid provision shall be replaced by a valid provision that comes closest to the economic purpose of the invalid one.
Amendments and supplements to these Terms must be made in writing. This also applies to any waiver of the written form requirement.
For questions regarding these Terms, please contact us at support@popy.rocks.